5 Things Fashion & Lifestyle Bloggers Need to Know about Working with Brands

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Whether you’re just starting off or looking to improve your blog, to working with brands is something many bloggers would love. Having clear goals, ideas, and strategies in mind before you start — and as you continue to perfect your blog — is key for avoiding wasted time and a lot of frustration.

There are things you’ll want to know and be prepared for when these opportunities come along, such as new ways to refine your approach and stand out from the massive crowd, new brands to reach out to, and new standards being set by other bloggers. Brand affiliation and marketing is an ever-changing game, but here are some things to keep in mind right now.

Fashion blogger concept. Still life of fashion creative space

1. Stay Professional

You’ve created your own brand, so you are first and foremost a professional—act like one. In all of your communications with brands, PR teams and your readers, you should be polite and respectful. If you’re approached by someone who wants to work with you but you’re not interested, be sure to tell them no tactfully.

If, however, you do want to work with the brand, maintain your composure and excitement—express your interest in pursuing the relationship, but make sure you understand all the terms and know what you’re getting yourself into. Are they sending you product? Do they expect you to cover the product even if you don’t like it? Are they asking you to go buy the product and cover it for free? Know what’s going on.

2. The Difference Between Affiliate Marketing and Advertising

Knowing the basics about these two will give you the confidence you need in order to have conversations with relevant brands. When it comes to advertising, brands usually buy space from bloggers who are paid depending on how many of your blogs’ visitors click on the ad or visit your page and see the ad each day. Affiliate marketing involves bloggers promoting or marketing a product or brand in return for a percentage of anything purchased through custom links that are able to be traced back to the blogger. I have a dedicated landing page on my own blog for affiliate marketing, and I also regularly include the products in posts while making sure to be honest with my readers about my work with the brand. 

3. Dont Sell Out

So, you’ve been approached by a brand, and that’s exciting, but before you agree to work with them, you should ask yourself a few questions: Do I like this brand’s products? Do I have reason to believe that my readers like or will like these products? Will it seem unnatural for me to post about these products on my blog? Would this be a conflict of interest with any of the other brands I work with?

 If you’re already familiar with the brand and know that you’re not a fan of their offerings, the choice is easy—politely say no and move on. Your loyal readers will be able to tell if you don’t actually like the products, or if they stand out (in a bad way) on your blog. The last thing you want to do is lose the trust of your readership. The bottom line: Only endorse if you’re truly in love and if it’s a natural fit for your blog.

Fashion magazine editor in her office talking with smart phone.

4. You Can Approach Anyone

And you should. If you’re sending an e-mail, make sure you know the best way to communicate your inquiry or request. (Pro tip: BE CONCISE and KEEP THINGS NICE.) Do your research on the brand. Why you want to work with them is usually an easy thing to determine, but what makes you a good fit? It all comes back to offering value. Eventually brands will reach out to you and you may even be able to work with brands through an agency.

5. Offer Value

This seems like a no-brainer, but brands are only going to want to work with you if they see the value in your blog. Value can take many forms: your number of unique monthly visitors, the average length of time visitors stay on your blog during each visit, your click-through rate, your readership demographics, your journalistic tone, your social media presence and more. Be sure to have a media kit prepared with all these statistics—and make sure it looks nice. If you’re on your game, don’t be surprised if brands begin to approach you about partnering.

Trendimi has just released a new Fashion and Lifestyle Blogger course that helps anyone with a desire to become a Fashion & Lifestyle blogger to create, grow and monetise a blog. You can check more on this link

Blogging for accessories start-ups internationally, volunteering for MoMA PS1, contributing to outlets including internationally published The Untitled Magazine, serving as entertainment editor for Vogue top 100 member founded philanthropy niche lifestyle site Ask Miss A, and interviews with award wining filmmakers and actors, talented artists and designers, change-making activists, entrepreneurs, and models for platforms including her own Suite 6Ten, has been part of Ashley’s journey.

At present, Ashley affiliate markets for UK based retailer Tucci, and is excited about co-writing a course for an internationally accredited online education site like Trendimi and kicking off a yoga practice in yet another city while looking to engage with the arts. She uses the pseudonym Jamie Hendrix (@_Ashtronaut) on Twitter.

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