About
Now is the perfect time to get into the makeup industry – the demand has never been hotter! But why work for someone else when you can call the shots and keep the profits?
You’ll learn how to apply makeup for a variety of looks and events, and even earn a certificate to demonstrate your training. You’ll also learn how to:
-
manage your career as a business
-
price your services
-
and market yourself to clients
Don’t put it off another day – your dream job awaits!
It used to be that only the rich and famous hired makeup artists. They worked on movie sets and backstage at fashion shows, or for the wealthy elite.
Now, many people from all walks of life have realized the benefits of having their makeup applied professionally. That means makeup artists are busier than ever and catering to a wide spectrum of clients – from normal, everyday people to celebrities.
Personal image is so important these days. That’s why more people are investing in the services of skilled makeup professionals to help them achieve their desired look.
So if you’ve ever thought about becoming a professional makeup artist, now is the perfect time to get started. And with such a huge market demand, makeup artists have more choices.
Why work for someone else when you can have the freedom to pick your own projects and be your own boss? Freelance makeup artists earn a comfortable living as long as they market their services, manage their clients, and maximize profits.
But in order to be really successful, you have to treat your freelance career as a business and start thinking like an entrepreneur. This Become a Freelance MakeUp course will help you every step of the way.
This course will teach you everything you need to know about:
-
makeup technique, application and theory
-
and we’ll give you a crash course in smart business practices
Perfect for those just starting out in the industry or for established pros who want to work for themselves. Let’s get you ready to launch your freelance career!
Firstly you'll learn makeup and beauty techniques such as:
-
different skin types
-
preparing the skin
-
different makeup styles for day, evening, parties, weddings and men
-
makeup for all ages
-
face, eye and lip makeup
-
special tips for events (so clients look awesome in the photos!)
Then you'll found out how to successfully launch and run your business with skills like:
-
running your business
-
writing your business plan
-
accounts and finance
-
marketing
-
developing your brand
-
pricing your product and services
By the end of the course, you’ll have learnt from the experts all you need to know about makeup and be able to launch your new business successfully.
Requirements
Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Preparation – Before You Start Your Business- Self-assessment. Are you an entrepreneur?
- Market Research and competition analysis
- Developing, assessing and testing your idea
- Funding – how to finance your business idea
- Availing of help
- Income sources and pricing
- Marketing, advertising, promotion
- Building your marketing and sales strategy
- Make full use of technology
- Your business structure
- Business name, brands and intellectual property
- Legislation/regulation/permissions
- Registering the business
- Budgets and cash flow
- Accounting, record keeping and taxes
- Business bank account and online banking
- Arranging finance
- Insurance
- Premises
- Home based business
- Staff, motivation and training
- What is a business plan and why do you need one?
- Sections in the business plan
- Access help to write your plan
- Planning a successful business launch
- Time management and delegation
- Personal development
- Building your business network
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- Segmentation
- Positioning
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
- How to distribute your products, B2B marketing
- After sales service – handling complaints and returns
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
- Business image
- Increase your visibility in your community
- Referrals
- Build a mailing list
- Business networking
- Brand identity
- Differentiate
- Brand name and logo
- Building your brand personality
- How?
- Believe in your brand and your customers will too
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Google + Business
- Blog
- YouTube
- Skype
- Email marketing
- Look for PR opportunities
- Brainstorming
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
- Advertising
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
- Costs, Profits, and Pricing: How are they Connected?
- When to Should Set the Price Point
- When to Review the Price Point
- Value-Based Pricing
- The Relationship between Product and Price
- Market Research for Products
- Cost-Plus Pricing
- Demand Pricing
- Markup Pricing
- Profit Margin and Future Planning
- Market Research for Services
- Determining Hourly Rates
- Determining Contract Rates
- Perceived Value vs. Profit Margin
- How to Analyze Sales Trends
- When to Make Adjustments to Price Points (and when not to)
- Promotions vs. Price Adjustments
- Increasing Price Graciously
- Ongoing Market Research
- Maintaining a Profit Analysis System
- Monitoring your Market’s Future
- Introduction
- Normal skin
- Combination skin
- Dry skin
- Oily skin
- Sensitive skin
- Determining skin type
- Make-up removal
- Skin care
- Skin care - Video tutorial
- Introduction
- Skin tones and undertones
- Color correctors
- Contouring, highlighting and strobing
- Contouring techniques - Video tutorial
- Different face shapes and enhancement techniques
- Round face
- Oblong face
- Square face
- Rectangular face
- Triangular face
- Tips and tricks
- Introduction to tools
- Brushes: natural vs. synthetic
- Brush types
- Products
- Introduction
- Correct blemishes - Video tutorial
- Foundations and Corrections - Video tutorial
- Types and textures
- How to choose a Foundation - Video tutorial
- Make-up allergy testing
- Correcting problem skin
- Choosing foundation to suit skin tone
- Color Wheel
- Complementary Colors
- Complementary and Opposite Colors Chart
- Introduction
- Identifying the correct color palette
- Personal Color Analysis
- Eye color
- Skin tones
- Hair tones
- Introduction
- Applying Eye Make-up to suit different eye shapes
- Introduction
- Eyebrows in general
- Corrections for eyebrows
- Eyebrow make-up - Video tutorial
- Perfectly defined eyebrows
- Introduction
- Types of lip products
- Lip types
- How to determine lipstick shades
- Lip make-up – Video tutorial
- Introduction
- Make-up for daytime
- Make-up for afternoon
- Make-up for evening and parties
- Smoky eyes
- Nude make-up
- Bridal make-up
- Make up for Men
- Introduction
- Types of false lashes
- Practical use of false lashes
- Attaching false eyelashes
- How to add false eyelashes – Video tutorial
- Removing false eyelashes
- Introduction to eyelash extensions
- Kit required for eyelash extensions
- Step-by-step attachment of extensions
- Customer tips
- Maintenance sessions
- Introduction
- Women in their 20s
- Women in their 30s
- Women in their 40s
- Women in their 50s
- Women over 60
- Make-up mistakes that can age
- Introduction
- Cleaning and hygiene
- Stocking up
- Good practices for prevention of infection and contagion
- Introduction
- Personal kit
- The basic professional kit
- The complete professional kit
- Make-up kit – Video tutorial
- Typical make-up kit pricing
- Trendimi’s recommended products
- Introduction
- The Importance of having a License
- Staying on Top of Beauty Trends
- Getting your Make-up Career off the ground
- Research before you begin
- Preparing the skin
- Face Makeup
- Foundation Application
- Defining the eye shape
- Application tips for each eye shape
- Eyeshadow
- Eyeliner
- Mascara
- False Lashes
- Lip Products
- Cheeks
- Eyebrows
- Photography
- Lighting
- Durability
- Finding clientele
- Preparing for the big day
- Creating your kit
- Managing event day
- Growing your business
Career
Who is this course for
-
This course is perfect for makeup lovers and professional makeup artists who want to ditch their boss and start working for themselves
-
You, if you love makeup and wants to work with clients to make them look amazing
-
Anyone who works in a salon and dreams of starting their own beauty business
-
Anyone wanting the freedom to pick and choose their own clients as a freelance makeup artist
How will it help me
After finishing this course, you’ll be ready to ditch your boss and start working for yourself, doing what you love – makeup!
Discover how to rise above the competition by applying smart business strategies to grow your customers and market your services.
Start your freelance career today - enroll now!
Career path
After you complete this course, you could:
-
Be master of your own destiny by being a freelance makeup artist
-
Specialize in makeup for events, parties and weddings
-
Provide professional makeup to assist photographers and stylists.
-
Be a makeup artist on film sets, for photo shoots or for corporate photos
-
Provide a professional makeup service to individual clients
-
Provide makeup services for professional people to create the right image in photos for their own marketing material and website
Certification
You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.
Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org).
When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.
Become a Freelance Makeup Artist
3761 Students. ICOES Accredited. CPD Certified.
3761 Students.
ICOES Accredited.
CPD Certified.
About
Now is the perfect time to get into the makeup industry – the demand has never been hotter! But why work for someone else when you can call the shots and keep the profits?
You’ll learn how to apply makeup for a variety of looks and events, and even earn a certificate to demonstrate your training. You’ll also learn how to:
-
manage your career as a business
-
price your services
-
and market yourself to clients
Don’t put it off another day – your dream job awaits!
It used to be that only the rich and famous hired makeup artists. They worked on movie sets and backstage at fashion shows, or for the wealthy elite.
Now, many people from all walks of life have realized the benefits of having their makeup applied professionally. That means makeup artists are busier than ever and catering to a wide spectrum of clients – from normal, everyday people to celebrities.
Personal image is so important these days. That’s why more people are investing in the services of skilled makeup professionals to help them achieve their desired look.
So if you’ve ever thought about becoming a professional makeup artist, now is the perfect time to get started. And with such a huge market demand, makeup artists have more choices.
Why work for someone else when you can have the freedom to pick your own projects and be your own boss? Freelance makeup artists earn a comfortable living as long as they market their services, manage their clients, and maximize profits.
But in order to be really successful, you have to treat your freelance career as a business and start thinking like an entrepreneur. This Become a Freelance MakeUp course will help you every step of the way.
This course will teach you everything you need to know about:
-
makeup technique, application and theory
-
and we’ll give you a crash course in smart business practices
Perfect for those just starting out in the industry or for established pros who want to work for themselves. Let’s get you ready to launch your freelance career!
Firstly you'll learn makeup and beauty techniques such as:
-
different skin types
-
preparing the skin
-
different makeup styles for day, evening, parties, weddings and men
-
makeup for all ages
-
face, eye and lip makeup
-
special tips for events (so clients look awesome in the photos!)
Then you'll found out how to successfully launch and run your business with skills like:
-
running your business
-
writing your business plan
-
accounts and finance
-
marketing
-
developing your brand
-
pricing your product and services
By the end of the course, you’ll have learnt from the experts all you need to know about makeup and be able to launch your new business successfully.
Requirements
Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Preparation – Before You Start Your Business- Self-assessment. Are you an entrepreneur?
- Market Research and competition analysis
- Developing, assessing and testing your idea
- Funding – how to finance your business idea
- Availing of help
- Income sources and pricing
- Marketing, advertising, promotion
- Building your marketing and sales strategy
- Make full use of technology
- Your business structure
- Business name, brands and intellectual property
- Legislation/regulation/permissions
- Registering the business
- Budgets and cash flow
- Accounting, record keeping and taxes
- Business bank account and online banking
- Arranging finance
- Insurance
- Premises
- Home based business
- Staff, motivation and training
- What is a business plan and why do you need one?
- Sections in the business plan
- Access help to write your plan
- Planning a successful business launch
- Time management and delegation
- Personal development
- Building your business network
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- Segmentation
- Positioning
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
- How to distribute your products, B2B marketing
- After sales service – handling complaints and returns
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
- Business image
- Increase your visibility in your community
- Referrals
- Build a mailing list
- Business networking
- Brand identity
- Differentiate
- Brand name and logo
- Building your brand personality
- How?
- Believe in your brand and your customers will too
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Google + Business
- Blog
- YouTube
- Skype
- Email marketing
- Look for PR opportunities
- Brainstorming
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
- Advertising
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
- Costs, Profits, and Pricing: How are they Connected?
- When to Should Set the Price Point
- When to Review the Price Point
- Value-Based Pricing
- The Relationship between Product and Price
- Market Research for Products
- Cost-Plus Pricing
- Demand Pricing
- Markup Pricing
- Profit Margin and Future Planning
- Market Research for Services
- Determining Hourly Rates
- Determining Contract Rates
- Perceived Value vs. Profit Margin
- How to Analyze Sales Trends
- When to Make Adjustments to Price Points (and when not to)
- Promotions vs. Price Adjustments
- Increasing Price Graciously
- Ongoing Market Research
- Maintaining a Profit Analysis System
- Monitoring your Market’s Future
- Introduction
- Normal skin
- Combination skin
- Dry skin
- Oily skin
- Sensitive skin
- Determining skin type
- Make-up removal
- Skin care
- Skin care - Video tutorial
- Introduction
- Skin tones and undertones
- Color correctors
- Contouring, highlighting and strobing
- Contouring techniques - Video tutorial
- Different face shapes and enhancement techniques
- Round face
- Oblong face
- Square face
- Rectangular face
- Triangular face
- Tips and tricks
- Introduction to tools
- Brushes: natural vs. synthetic
- Brush types
- Products
- Introduction
- Correct blemishes - Video tutorial
- Foundations and Corrections - Video tutorial
- Types and textures
- How to choose a Foundation - Video tutorial
- Make-up allergy testing
- Correcting problem skin
- Choosing foundation to suit skin tone
- Color Wheel
- Complementary Colors
- Complementary and Opposite Colors Chart
- Introduction
- Identifying the correct color palette
- Personal Color Analysis
- Eye color
- Skin tones
- Hair tones
- Introduction
- Applying Eye Make-up to suit different eye shapes
- Introduction
- Eyebrows in general
- Corrections for eyebrows
- Eyebrow make-up - Video tutorial
- Perfectly defined eyebrows
- Introduction
- Types of lip products
- Lip types
- How to determine lipstick shades
- Lip make-up – Video tutorial
- Introduction
- Make-up for daytime
- Make-up for afternoon
- Make-up for evening and parties
- Smoky eyes
- Nude make-up
- Bridal make-up
- Make up for Men
- Introduction
- Types of false lashes
- Practical use of false lashes
- Attaching false eyelashes
- How to add false eyelashes – Video tutorial
- Removing false eyelashes
- Introduction to eyelash extensions
- Kit required for eyelash extensions
- Step-by-step attachment of extensions
- Customer tips
- Maintenance sessions
- Introduction
- Women in their 20s
- Women in their 30s
- Women in their 40s
- Women in their 50s
- Women over 60
- Make-up mistakes that can age
- Introduction
- Cleaning and hygiene
- Stocking up
- Good practices for prevention of infection and contagion
- Introduction
- Personal kit
- The basic professional kit
- The complete professional kit
- Make-up kit – Video tutorial
- Typical make-up kit pricing
- Trendimi’s recommended products
- Introduction
- The Importance of having a License
- Staying on Top of Beauty Trends
- Getting your Make-up Career off the ground
- Research before you begin
- Preparing the skin
- Face Makeup
- Foundation Application
- Defining the eye shape
- Application tips for each eye shape
- Eyeshadow
- Eyeliner
- Mascara
- False Lashes
- Lip Products
- Cheeks
- Eyebrows
- Photography
- Lighting
- Durability
- Finding clientele
- Preparing for the big day
- Creating your kit
- Managing event day
- Growing your business
Career
Who is this course for
-
This course is perfect for makeup lovers and professional makeup artists who want to ditch their boss and start working for themselves
-
You, if you love makeup and wants to work with clients to make them look amazing
-
Anyone who works in a salon and dreams of starting their own beauty business
-
Anyone wanting the freedom to pick and choose their own clients as a freelance makeup artist
How will it help me
After finishing this course, you’ll be ready to ditch your boss and start working for yourself, doing what you love – makeup!
Discover how to rise above the competition by applying smart business strategies to grow your customers and market your services.
Start your freelance career today - enroll now!
Career path
After you complete this course, you could:
-
Be master of your own destiny by being a freelance makeup artist
-
Specialize in makeup for events, parties and weddings
-
Provide professional makeup to assist photographers and stylists.
-
Be a makeup artist on film sets, for photo shoots or for corporate photos
-
Provide a professional makeup service to individual clients
-
Provide makeup services for professional people to create the right image in photos for their own marketing material and website
Certification
You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.
Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org).
When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.
