About

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product to the attention of its target audience and show it so favorably that it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies, and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and added to them. We’ll teach you the essential elements to your marketing strategy and how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

Get started today and step into the future that’s waiting for you.

In this course you will learn:

• The tried and trusted principles and theory behind marketing
• The difference between ‘wants’ and ‘needs’
• Why market research is important
• What’s behind pricing your offer
• What a marketing plan is and how to create one
• Clever and effective marketing techniques you can implement on a very small budget
• What makes a brand powerful and how to build yours
• The importance of your website and how to fill it with great content
• Maximizing your SEO
• The power of social media
• Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
• Modern sales ‘pitching’ and generating leads

Requirements

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Career

Who is this course for?

• Anyone who wants to open a business
• Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
• People who know a little about marketing, but would like to know more
• Business owners who want to make sure that their business thrives

How will it help me

The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

Certification

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org).

When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.