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For many people, one of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure.

To make money on a startup, you need to make enough money to cover the costs of running the business and bring in a surplus, which is your profit. No one starts a business to break even!

Charging too much or too little makes you uncompetitive in the market, and will likely determine whether or not the startup business will fail. Charge too little and you may lose money. Because of this, choosing an initial price point is a decision that plagues many new business owners.

This course is designed to lead the student through the best practices for pricing products and services to set an initial market value. In addition, you will learn:

  • How to monitor the market for trends
  • The relationship between costs, profits, and pricing
  • Determining the value of the product or service
  • The differences between pricing products and pricing services
  • Common pricing methods
  • Determine when a price adjustment is necessary
  • Conducting ongoing market research
  • How to monitor the future of the market for the product or service

Requisitos

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lecciones

Module 1: Considerations To Make When Pricing A Product
  • Costs, Profits, and Pricing: How are they Connected?
  • When to Should Set the Price Point
  • When to Review the Price Point
  • Value-Based Pricing
  • The Relationship between Product and Price
Module 2: Pricing Your Product
  • Market Research for Products
  • Cost-Plus Pricing
  • Demand Pricing
  • Markup Pricing
  • Profit Margin and Future Planning
Module 3: Pricing Your Service
  • Market Research for Services
  • Determining Hourly Rates
  • Determining Contract Rates
  • Perceived Value vs. Profit Margin
Module 4: Making Pricing Adjustments
  • How to Analyze Sales Trends
  • When to Make Adjustments to Price Points (and when not to)
  • Promotions vs. Price Adjustments
  • Increasing Price Graciously
Module 5: Continuing Practices For Price
  • Ongoing Market Research
  • Maintaining a Profit Analysis System
  • Monitoring your Market’s Future

Carrera

¿Para quién es este curso?

This course is ideal for those who:

  • Want to start a business  
  • Have already started their business, but feel their pricing is not ideal
  • Are managing or leading a small business
  • Are looking to increase their knowledge of small businesses
  • Everyone who is interested in all aspects of creating and successfully running a small business

Certificados

To receive certification, you must:

  • Complete every page of the course

  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

En oferta

Business Pricing Strategies

Precio de oferta

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  • Precio habitual $99.00
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    Acceso a este curso

    Acerca de

    For many people, one of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure.

    To make money on a startup, you need to make enough money to cover the costs of running the business and bring in a surplus, which is your profit. No one starts a business to break even!

    Charging too much or too little makes you uncompetitive in the market, and will likely determine whether or not the startup business will fail. Charge too little and you may lose money. Because of this, choosing an initial price point is a decision that plagues many new business owners.

    This course is designed to lead the student through the best practices for pricing products and services to set an initial market value. In addition, you will learn:

    • How to monitor the market for trends
    • The relationship between costs, profits, and pricing
    • Determining the value of the product or service
    • The differences between pricing products and pricing services
    • Common pricing methods
    • Determine when a price adjustment is necessary
    • Conducting ongoing market research
    • How to monitor the future of the market for the product or service

    Requisitos

    Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lecciones

    Module 1: Considerations To Make When Pricing A Product
    • Costs, Profits, and Pricing: How are they Connected?
    • When to Should Set the Price Point
    • When to Review the Price Point
    • Value-Based Pricing
    • The Relationship between Product and Price
    Module 2: Pricing Your Product
    • Market Research for Products
    • Cost-Plus Pricing
    • Demand Pricing
    • Markup Pricing
    • Profit Margin and Future Planning
    Module 3: Pricing Your Service
    • Market Research for Services
    • Determining Hourly Rates
    • Determining Contract Rates
    • Perceived Value vs. Profit Margin
    Module 4: Making Pricing Adjustments
    • How to Analyze Sales Trends
    • When to Make Adjustments to Price Points (and when not to)
    • Promotions vs. Price Adjustments
    • Increasing Price Graciously
    Module 5: Continuing Practices For Price
    • Ongoing Market Research
    • Maintaining a Profit Analysis System
    • Monitoring your Market’s Future

    Carrera

    ¿Para quién es este curso?

    This course is ideal for those who:

    • Want to start a business  
    • Have already started their business, but feel their pricing is not ideal
    • Are managing or leading a small business
    • Are looking to increase their knowledge of small businesses
    • Everyone who is interested in all aspects of creating and successfully running a small business

    Certificados

    To receive certification, you must:

    • Complete every page of the course

    • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

    If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

    You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

    This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.