À propos

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product to the attention of its target audience and show it so favorably that it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies, and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

    We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and added to them. We’ll teach you the essential elements to your marketing strategy and how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

    Get started today and step into the future that’s waiting for you.

    In this course you will learn:

    • The tried and trusted principles and theory behind marketing
    • The difference between ‘wants’ and ‘needs’
    • Why market research is important
    • What’s behind pricing your offer
    • What a marketing plan is and how to create one
    • Clever and effective marketing techniques you can implement on a very small budget
    • What makes a brand powerful and how to build yours
    • The importance of your website and how to fill it with great content
    • Maximizing your SEO
    • The power of social media
    • Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
    • Modern sales ‘pitching’ and generating leads

    Conditions requises

    Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Leçons

    Module 1: Marketing
    • What is marketing?
    • Customers needs and wants
    • Marketing research
    • Market research: what to look at and where to find it
    • Segmentation
    • Positioning
    • The 4 Ps – Product, Price, Place, Promotion
    • Three more Ps – People, Process, Physical environment
    • Product development
    • Pricing strategy
    • Credit and payment terms
    • Promotion channels
    • How to distribute your products, B2B marketing
    • After sales service – handling complaints and returns
    Module 2: Your Marketing Plan
    • Why have a marketing plan?
    • Essential components for a marketing plan
    • Sample marketing plan
    Module 3: Low Cost Marketing Techniques
    • Business image
    • Increase your visibility in your community
    • Referrals
    • Build a mailing list
    • Business networking
    Module 4: Developing Your Brand
    • Brand identity
    • Differentiate
    • Brand name and logo
    • Building your brand personality
    • How?
    • Believe in your brand and your customers will too
    Module 5: Your Website
    • Why do you need a website?
    • Setting up a website
    • Creating good content
    • The copy
    • Search engine optimization, SEO
    • Website analytics
    • Benefits of blogging
    Module 6: Social Media And Online Marketing
    • What is online marketing?
    • The power of social media
    • Rules of engagement
    • Prepare a social media marketing plan
    • Manage your online presence
    • How to be likeable on social media
    • A picture is worth a thousand words
    • Facebook
    • LinkedIn
    • Google + Business
    • Twitter
    • Blog
    • YouTube
    • Pinterest
    • Skype
    • Email marketing
    Module 7: Public Relations And Advertising
    • Look for PR opportunities
    • Brainstorming
    • Writing an effective press release
    • Radio/Press interview
    • Generate newsworthy ideas
    • Advertising
    Module 8: Sales
    • Sales campaigns
    • Your sales pitch
    • Lead generation
    • Pay per click advertising (PPC) and selling online

    Carrière

    A qui s'adresse ce cours ?

    • Anyone who wants to open a business
    • Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
    • People who know a little about marketing, but would like to know more
    • Business owners who want to make sure that their business thrives

    Comment cela va-t-il m'aider ?

    The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

    Certification

    To receive certification, you must:

    • Complete every page of the course

    • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

    If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

    You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

    This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

    En solde

    Marketing Your Business

    Prix réduit

  • - 0%
  • Prix régulier $99.00
    ( / )
    Accédez à cette formation

    À propos

    Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product to the attention of its target audience and show it so favorably that it’s chosen over its competition.

    Marketing is a broad term, encompassing many tools, strategies, and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

      We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and added to them. We’ll teach you the essential elements to your marketing strategy and how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

      Get started today and step into the future that’s waiting for you.

      In this course you will learn:

      • The tried and trusted principles and theory behind marketing
      • The difference between ‘wants’ and ‘needs’
      • Why market research is important
      • What’s behind pricing your offer
      • What a marketing plan is and how to create one
      • Clever and effective marketing techniques you can implement on a very small budget
      • What makes a brand powerful and how to build yours
      • The importance of your website and how to fill it with great content
      • Maximizing your SEO
      • The power of social media
      • Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
      • Modern sales ‘pitching’ and generating leads

      Conditions requises

      Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

      Leçons

      Module 1: Marketing
      • What is marketing?
      • Customers needs and wants
      • Marketing research
      • Market research: what to look at and where to find it
      • Segmentation
      • Positioning
      • The 4 Ps – Product, Price, Place, Promotion
      • Three more Ps – People, Process, Physical environment
      • Product development
      • Pricing strategy
      • Credit and payment terms
      • Promotion channels
      • How to distribute your products, B2B marketing
      • After sales service – handling complaints and returns
      Module 2: Your Marketing Plan
      • Why have a marketing plan?
      • Essential components for a marketing plan
      • Sample marketing plan
      Module 3: Low Cost Marketing Techniques
      • Business image
      • Increase your visibility in your community
      • Referrals
      • Build a mailing list
      • Business networking
      Module 4: Developing Your Brand
      • Brand identity
      • Differentiate
      • Brand name and logo
      • Building your brand personality
      • How?
      • Believe in your brand and your customers will too
      Module 5: Your Website
      • Why do you need a website?
      • Setting up a website
      • Creating good content
      • The copy
      • Search engine optimization, SEO
      • Website analytics
      • Benefits of blogging
      Module 6: Social Media And Online Marketing
      • What is online marketing?
      • The power of social media
      • Rules of engagement
      • Prepare a social media marketing plan
      • Manage your online presence
      • How to be likeable on social media
      • A picture is worth a thousand words
      • Facebook
      • LinkedIn
      • Google + Business
      • Twitter
      • Blog
      • YouTube
      • Pinterest
      • Skype
      • Email marketing
      Module 7: Public Relations And Advertising
      • Look for PR opportunities
      • Brainstorming
      • Writing an effective press release
      • Radio/Press interview
      • Generate newsworthy ideas
      • Advertising
      Module 8: Sales
      • Sales campaigns
      • Your sales pitch
      • Lead generation
      • Pay per click advertising (PPC) and selling online

      Carrière

      A qui s'adresse ce cours ?

      • Anyone who wants to open a business
      • Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
      • People who know a little about marketing, but would like to know more
      • Business owners who want to make sure that their business thrives

      Comment cela va-t-il m'aider ?

      The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

      Certification

      To receive certification, you must:

      • Complete every page of the course

      • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

      If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

      You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

      This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.