COURSES / BEAUTY

Become a Freelance Makeup Artist

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ABOUT THIS COURSE

Make your passion your profession. Become a successful makeup artist and learn how to manage your own career


Now is the perfect time to get into the makeup industry – the demand has never been hotter! But why work for someone else when you can call the shots and keep the profits?

You’ll learn how to apply makeup for a variety of looks and events, and even earn a certificate to demonstrate your training. You’ll also learn how to:

  • manage your career as a business

  • price your services

  • and market yourself to clients

Don’t put it off another day – your dream job awaits!

It used to be that only the rich and famous hired makeup artists. They worked on movie sets and backstage at fashion shows, or for the wealthy elite.

Now, many people from all walks of life have realized the benefits of having their makeup applied professionally. That means makeup artists are busier than ever and catering to a wide spectrum of clients – from normal, everyday people to celebrities.

Personal image is so important these days. That’s why more people are investing in the services of skilled makeup professionals to help them achieve their desired look.

So if you’ve ever thought about becoming a professional makeup artist, now is the perfect time to get started. And with such a huge market demand, makeup artists have more choices.

Why work for someone else when you can have the freedom to pick your own projects and be your own boss? Freelance makeup artists earn a comfortable living as long as they market their services, manage their clients, and maximize profits.

But in order to be really successful, you have to treat your freelance career as a business and start thinking like an entrepreneur. This Become a Freelance MakeUp course will help you every step of the way.

WHAT YOU’LL LEARN

This course will teach you everything you need to know about:

  • makeup technique, application and theory

  • and we’ll give you a crash course in smart business practices

Perfect for those just starting out in the industry or for established pros who want to work for themselves. Let’s get you ready to launch your freelance career!

Firstly you'll learn makeup and beauty techniques such as:

  • different skin types

  • preparing the skin

  • different makeup styles for day, evening, parties, weddings and men

  • makeup for all ages

  • face, eye and lip makeup

  • special tips for events (so clients look awesome in the photos!)

Then you'll found out how to successfully launch and run your business with skills like:

  • running your business

  • writing your business plan

  • accounts and finance

  • marketing

  • developing your brand

  • pricing your product and services

By the end of the course, you’ll have learnt from the experts all you need to know about makeup and be able to launch your new business successfully.

  • This course is perfect for makeup lovers and professional makeup artists who want to ditch their boss and start working for themselves

  • You, if you love makeup and wants to work with clients to make them look amazing

  • Anyone who works in a salon and dreams of starting their own beauty business

  • Anyone wanting the freedom to pick and choose their own clients as a freelance makeup artist

 

After finishing this course, you’ll be ready to ditch your boss and start working for yourself, doing what you love – makeup!

Discover how to rise above the competition by applying smart business strategies to grow your customers and market your services.

Start your freelance career today - enroll now!

 

After you complete this course, you could:

  • Be master of your own destiny by being a freelance makeup artist

  • Specialize in makeup for events, parties and weddings

  • Provide professional makeup to assist photographers and stylists.

  • Be a makeup artist on film sets, for photo shoots or for corporate photos

  • Provide a professional makeup service to individual clients

  • Provide makeup services for professional people to create the right image in photos for their own marketing material and website

 

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

To receive certification, you must:

  • Complete every page of the course

  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

Module 1: Preparation – Before You Start Your Business
  • Self-assessment. Are you an entrepreneur?
  • Market Research and competition analysis
  • Developing, assessing and testing your idea
  • Funding – how to finance your business idea
  • Availing of help
Module 2: Preparation – Introduction To Marketing
  • Income sources and pricing
  • Marketing, advertising, promotion
  • Building your marketing and sales strategy
  • Make full use of technology
Module 3: Setting Up Your Business
  • Your business structure
  • Business name, brands and intellectual property
  • Legislation/regulation/permissions
  • Registering the business
Module 4: Running Your Business
  • Budgets and cash flow
  • Accounting, record keeping and taxes
  • Business bank account and online banking
  • Arranging finance
  • Insurance
  • Premises
  • Home based business
  • Staff, motivation and training
Module 5: Business Plan
  • What is a business plan and why do you need one?
  • Sections in the business plan
  • Access help to write your plan
Module 6: Launching Your Business
  • Planning a successful business launch
  • Time management and delegation
  • Personal development
  • Building your business network
Module 7: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products, B2B marketing
  • After sales service – handling complaints and returns
Module 8: Your Marketing Plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 9: Low Cost Marketing Techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 10: Developing Your Brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 11: Your Website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 12: Social Media And Online Marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 13: Public Relations And Advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 14: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online
Module 15: Considerations To Make When Pricing A Product
  • Costs, Profits, and Pricing: How are they Connected?
  • When to Should Set the Price Point
  • When to Review the Price Point
  • Value-Based Pricing
  • The Relationship between Product and Price
Module 16: Pricing Your Product
  • Market Research for Products
  • Cost-Plus Pricing
  • Demand Pricing
  • Markup Pricing
  • Profit Margin and Future Planning
Module 17: Pricing Your Service
  • Market Research for Services
  • Determining Hourly Rates
  • Determining Contract Rates
  • Perceived Value vs. Profit Margin
Module 18: Making Pricing Adjustments
  • How to Analyze Sales Trends
  • When to Make Adjustments to Price Points (and when not to)
  • Promotions vs. Price Adjustments
  • Increasing Price Graciously
Module 19: Continuing Practices For Price
  • Ongoing Market Research
  • Maintaining a Profit Analysis System
  • Monitoring your Market’s Future
Module 20: Skin Types
  • Introduction
  • Normal skin
  • Combination skin
  • Dry skin
  • Oily skin
  • Sensitive skin
  • Determining skin type
  • Make-up removal
  • Skin care
  • Skin care - Video tutorial
Module 21: Contouring
  • Introduction
  • Skin tones and undertones
  • Color correctors
  • Contouring, highlighting and strobing
  • Contouring techniques - Video tutorial
  • Different face shapes and enhancement techniques
  • Round face
  • Oblong face
  • Square face
  • Rectangular face
  • Triangular face
  • Tips and tricks
Module 22: Tools
  • Introduction to tools
  • Brushes: natural vs. synthetic
  • Brush types
  • Products
Module 23: Foundations And Corrections
  • Introduction
  • Correct blemishes - Video tutorial
  • Foundations and Corrections - Video tutorial
  • Types and textures
  • How to choose a Foundation - Video tutorial
  • Make-up allergy testing
  • Correcting problem skin
  • Choosing foundation to suit skin tone
  • Color Wheel
  • Complementary Colors
  • Complementary and Opposite Colors Chart
Module 24: Color
  • Introduction
  • Identifying the correct color palette
  • Personal Color Analysis
      • Winter
      • Autumn
      • Summer
      • Spring
    • Eye color
    • Skin tones
    • Hair tones
Module 25: Eye Make-up
  • Introduction
  • Applying Eye Make-up to suit Eye Shapes:
      • Monolid eyes
      • Hooded eyes
      • Upturned eyes
      • Downturned eyes
      • Round eyes
      • Almond eyes
      • Sunken eyes
      • Close-set eyes
      • Wide-set eyes
      Module 26: Eyebrow Grooming
      • Introduction
      • Eyebrows in general
      • Corrections for eyebrows
      • Eyebrow make-up - Video tutorial
      • Perfectly defined eyebrows
      Module 27:Lip Make-up
      • Introduction
      • Types of lip products
      • Lip types
      • How to determine lipstick shades
      • Lip make-up – Video tutorial
      Module 28: Make-up Styles
      • Introduction
      • Make-up for daytime
      • Make-up for daytime – Video tutorial
      • Make-up for afternoon
      • Make-up for afternoon – Video tutorial
      • Make-up for evening and parties
      • Make-up for evening and parties – Video tutorial
      • Smoky eyes
      • Smoky eyes – Video tutorial
      • Nude make-up
      • Nude make-up – Video tutorial
      • Bridal make-up
      • Bridal make-up – Video tutorial
      • Make-up for Men
      • Make-up for Men – Video tutorial
      Module 29: False Eyelashes And Eyelash Extensions
      • Introduction
      • Types of false lashes
      • Practical use of false lashes
      • Attaching false eyelashes
      • How to add false eyelashes – Video tutorial
      • Removing false eyelashes
      • Introduction to eyelash extensions
      • Kit required for eyelash extensions
      • Step-by-step attachment of extensions
      • Customer tips
      • Maintenance sessions
      Module 30: Make-up For Different Ages
      • Introduction
      • Women in their 20s
      • Women in their 20s – Video tutorial
      • Women in their 30s
      • Women in their 30s – Video tutorial
      • Women in their 40s
      • Women in their 40s – Video tutorial
      • Women in their 50s
      • Women in their 50s – Video tutorial
      • Women over 60
      • Women over 60 – Video tutorial
      • Make-up mistakes that can age
      Module 31: Health And Safety
      • Introduction
      • Cleaning and hygiene
      • Stocking up
      • Good practices for prevention of infection and contagion
      Module 32: Creating Your Make-up Kit
      • Introduction
      • Personal kit
      • The basic professional kit
      • The complete professional kit
      • Make-up kit – Video tutorial
      • Typical make-up kit pricing
      • Trendimi’s recommended products
        • Preparation products
        • Disposables
        • Tools of the trade
        • Make-up products
        • Make-up brushes
      Module 33: Getting Started
      • Introduction
      • The Importance of having a License
      • Staying on Top of Beauty Trends
      • Getting your Make-up Career off the ground
      • Research before you begin
      Module 34: Face Makeup
      • Preparing the skin
      • 1.1.1 Cleansing
      • 1.1.2 Exfoliating & Toning
      • 1.1.3 Hydrating
      • 1.2 Sunless Tanning
      • 1.2.1 What are the options?
      • 1.2.2 Application best practices
      • 1.3 Face Makeup
      • 1.3.1 Different foundation finishes
      • 1.3.2 Different foundation formulas
      • 1.3.3 Concealer
      • 1.3.4 Powder
      • 1.4 Foundation Application
      • 1.4.1 Brushes – What type to choose?
      • 1.4.2 Sponges – What type to choose?
      Module 35: Eye Makeup
      • 2.1 Defining the eye shape
      • 2.2 Application tips for each eye shape
      • 2.3 Eyeshadow
      • 2.3.1 What are the different eyeshadow finishes?
      • 2.3.2 Warm vs. cool tones
      • 2.3.3 Bridal eyeshadow color palette
      • 2.4 Eyeliner
      • 2.4.1 What are the different types of eyeliner?
      • 2.4.2 Application techniques for each eye shape
      • 2.5 Mascara
      • 2.5.1 Choosing a mascara formula
      • 2.5.2 Mascara wands and their results
      • 2.6 False Lashes
      • 2.6.1 Different last shapes, and how to choose the right one
      • 2.6.2 How to apply false lashes
      Module 36: Lips, Cheeks & Brows
      • 3.1 Lip Products
      • 3.1.1 Lipstick Types
      • 3.1.2 Lip liner – how to apply and use effectively
      • 3.1.3 Lip gloss
      • 3.2 Cheeks
      • 3.2.1 Blush color and application
      • 3.2.2 Bronzer finishes
      • 3.2.2.1 Effective contouring techniques
      • 3.2.3 Highlighter – liquid, cream or powder?
      • 3.2.3.1 How to apply highlighter for brides
      • 3.3 Eyebrows
      • 3.3.1 Eyebrow grooming basics
      • 3.3.2 Tools and products to fill in different brows
      Module 37: Special Considerations For Weddings & Events
      • 4.1 Photography
      • 4.1.1 Face makeup and photography
      • 4.1.1.1 Foundations that don’t reflect in photos
      • 4.1.1.2 Face shaping with makeup for photos
      • 4.1.2 Eye makeup and photography
      • 4.1.2.1 Shimmer vs. matte in photos?
      • 4.1.2.2 Eye enhancing tips for photography
      • 4.2 Lighting
      • 4.2.1 Makeup for natural lighting
      • 4.2.2 Makeup for artificial lighting
      • 4.2.3 Makeup for stage lighting
      • 4.2.4 Makeup for dim lighting
      • 4.3 Durability
      • 4.3.1 How to prep the skin to help makeup last
      • 4.3.2 Primers
      • 4.3.2.1 Facial primers
      • 4.3.2.2 Eye primers
      • 4.3.2.3 Lip primers
      • 4.3.3 Finishing Sprays
      Module 38: Bridal & Special Occasion Makeup As A Business
      • 5.1Finding clientele
      • 5.1.1 Wedding boards, websites and other resources
      • 5.1.2 The importance of referrals
      • 5.1.3 Creating a portfolio
      • 5.2 Preparing for the big day
      • 5.2.1 How to work with a bride prior to her wedding
      • 5.2.2 Color palette and theme understanding
      • 5.2.3 Consultations and trial runs
      • 5.2.4 Should you charge a deposit?
      • 5.3 Creating your kit
      • 5.3.1 Makeup essentials
      • 5.3.1.1 Kit essentials – face makeup
      • 5.3.1.2 Kit essentials – eye makeup
      • 5.3.1.3 Kit essentials – lip & cheek makeup
      • 5.3.2 Tool essentials
      • 5.3.2.1 Kit essentials – brushes
      • 5.3.2.2 Kit essentials – Tools & Accessories
      • 5.3.2.3 Kit essentials – Applicators & disposables
      • 5.3.3 Hygiene and sterilization basics
      • 5.4 Managing event day
      • 5.4.1 Working with the bridal party
      • 5.4.2 Professionalism during events
      • 5.4.3 Payment
      • 5.5 Growing your business

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

Module 1: Preparation – Before You Start Your Business
  • Self-assessment. Are you an entrepreneur?
  • Market Research and competition analysis
  • Developing, assessing and testing your idea
  • Funding – how to finance your business idea
  • Availing of help
Module 2: Preparation – Introduction To Marketing
  • Income sources and pricing
  • Marketing, advertising, promotion
  • Building your marketing and sales strategy
  • Make full use of technology
Module 3: Setting Up Your Business
  • Your business structure
  • Business name, brands and intellectual property
  • Legislation/regulation/permissions
  • Registering the business
Module 4: Running Your Business
  • Budgets and cash flow
  • Accounting, record keeping and taxes
  • Business bank account and online banking
  • Arranging finance
  • Insurance
  • Premises
  • Home based business
  • Staff, motivation and training
Module 5: Business Plan
  • What is a business plan and why do you need one?
  • Sections in the business plan
  • Access help to write your plan
Module 6: Launching Your Business
  • Planning a successful business launch
  • Time management and delegation
  • Personal development
  • Building your business network
Module 7: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products, B2B marketing
  • After sales service – handling complaints and returns
Module 8: Your Marketing Plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 9: Low Cost Marketing Techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 10: Developing Your Brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 11: Your Website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 12: Social Media And Online Marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 13: Public Relations And Advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 14: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online
Module 15: Considerations To Make When Pricing A Product
  • Costs, Profits, and Pricing: How are they Connected?
  • When to Should Set the Price Point
  • When to Review the Price Point
  • Value-Based Pricing
  • The Relationship between Product and Price
Module 16: Pricing Your Product
  • Market Research for Products
  • Cost-Plus Pricing
  • Demand Pricing
  • Markup Pricing
  • Profit Margin and Future Planning
Module 17: Pricing Your Service
  • Market Research for Services
  • Determining Hourly Rates
  • Determining Contract Rates
  • Perceived Value vs. Profit Margin
Module 18: Making Pricing Adjustments
  • How to Analyze Sales Trends
  • When to Make Adjustments to Price Points (and when not to)
  • Promotions vs. Price Adjustments
  • Increasing Price Graciously
Module 19: Continuing Practices For Price
  • Ongoing Market Research
  • Maintaining a Profit Analysis System
  • Monitoring your Market’s Future
Module 20: Skin Types
  • Introduction
  • Normal skin
  • Combination skin
  • Dry skin
  • Oily skin
  • Sensitive skin
  • Determining skin type
  • Make-up removal
  • Skin care
  • Skin care - Video tutorial
Module 21: Contouring
  • Introduction
  • Skin tones and undertones
  • Color correctors
  • Contouring, highlighting and strobing
  • Contouring techniques - Video tutorial
  • Different face shapes and enhancement techniques
  • Round face
  • Oblong face
  • Square face
  • Rectangular face
  • Triangular face
  • Tips and tricks
Module 22: Tools
  • Introduction to tools
  • Brushes: natural vs. synthetic
  • Brush types
  • Products
Module 23: Foundations And Corrections
  • Introduction
  • Correct blemishes - Video tutorial
  • Foundations and Corrections - Video tutorial
  • Types and textures
  • How to choose a Foundation - Video tutorial
  • Make-up allergy testing
  • Correcting problem skin
  • Choosing foundation to suit skin tone
  • Color Wheel
  • Complementary Colors
  • Complementary and Opposite Colors Chart
Module 24: Color
  • Introduction
  • Identifying the correct color palette
  • Personal Color Analysis
      • Winter
      • Autumn
      • Summer
      • Spring
    • Eye color
    • Skin tones
    • Hair tones
Module 25: Eye Make-up
  • Introduction
  • Applying Eye Make-up to suit Eye Shapes:
      • Monolid eyes
      • Hooded eyes
      • Upturned eyes
      • Downturned eyes
      • Round eyes
      • Almond eyes
      • Sunken eyes
      • Close-set eyes
      • Wide-set eyes
      Module 26: Eyebrow Grooming
      • Introduction
      • Eyebrows in general
      • Corrections for eyebrows
      • Eyebrow make-up - Video tutorial
      • Perfectly defined eyebrows
      Module 27: Lip Make-up
      • Introduction
      • Types of lip products
      • Lip types
      • How to determine lipstick shades
      • Lip make-up – Video tutorial
      Module 28: Make-up Styles
      • Introduction
      • Make-up for daytime
      • Make-up for daytime – Video tutorial
      • Make-up for afternoon
      • Make-up for afternoon – Video tutorial
      • Make-up for evening and parties
      • Make-up for evening and parties – Video tutorial
      • Smoky eyes
      • Smoky eyes – Video tutorial
      • Nude make-up
      • Nude make-up – Video tutorial
      • Bridal make-up
      • Bridal make-up – Video tutorial
      • Make-up for Men
      • Make-up for Men – Video tutorial
      Module 29: False Eyelashes And Eyelash Extensions
      • Introduction
      • Types of false lashes
      • Practical use of false lashes
      • Attaching false eyelashes
      • How to add false eyelashes – Video tutorial
      • Removing false eyelashes
      • Introduction to eyelash extensions
      • Kit required for eyelash extensions
      • Step-by-step attachment of extensions
      • Customer tips
      • Maintenance sessions
      Module 30: Make-up For Different Ages
      • Introduction
      • Women in their 20s
      • Women in their 20s – Video tutorial
      • Women in their 30s
      • Women in their 30s – Video tutorial
      • Women in their 40s
      • Women in their 40s – Video tutorial
      • Women in their 50s
      • Women in their 50s – Video tutorial
      • Women over 60
      • Women over 60 – Video tutorial
      • Make-up mistakes that can age
      Module 31: Health And Safety
      • Introduction
      • Cleaning and hygiene
      • Stocking up
      • Good practices for prevention of infection and contagion
      Module 32: Creating Your Make-up Kit
      • Introduction
      • Personal kit
      • The basic professional kit
      • The complete professional kit
      • Make-up kit – Video tutorial
      • Typical make-up kit pricing
      • Trendimi’s recommended products
        • Preparation products
        • Disposables
        • Tools of the trade
        • Make-up products
        • Make-up brushes
      Module 33: Getting Started
      • Introduction
      • The Importance of having a License
      • Staying on Top of Beauty Trends
      • Getting your Make-up Career off the ground
      • Research before you begin
      Module 34: Face Makeup
      • Preparing the skin
      • 1.1.1 Cleansing
      • 1.1.2 Exfoliating & Toning
      • 1.1.3 Hydrating
      • 1.2 Sunless Tanning
      • 1.2.1 What are the options?
      • 1.2.2 Application best practices
      • 1.3 Face Makeup
      • 1.3.1 Different foundation finishes
      • 1.3.2 Different foundation formulas
      • 1.3.3 Concealer
      • 1.3.4 Powder
      • 1.4 Foundation Application
      • 1.4.1 Brushes – What type to choose?
      • 1.4.2 Sponges – What type to choose?
      Module 35: Eye Makeup
      • 2.1 Defining the eye shape
      • 2.2 Application tips for each eye shape
      • 2.3 Eyeshadow
      • 2.3.1 What are the different eyeshadow finishes?
      • 2.3.2 Warm vs. cool tones
      • 2.3.3 Bridal eyeshadow color palette
      • 2.4 Eyeliner
      • 2.4.1 What are the different types of eyeliner?
      • 2.4.2 Application techniques for each eye shape
      • 2.5 Mascara
      • 2.5.1 Choosing a mascara formula
      • 2.5.2 Mascara wands and their results
      • 2.6 False Lashes
      • 2.6.1 Different last shapes, and how to choose the right one
      • 2.6.2 How to apply false lashes
      Module 36: Lips, Cheeks & Brows
      • 3.1 Lip Products
      • 3.1.1 Lipstick Types
      • 3.1.2 Lip liner – how to apply and use effectively
      • 3.1.3 Lip gloss
      • 3.2 Cheeks
      • 3.2.1 Blush color and application
      • 3.2.2 Bronzer finishes
      • 3.2.2.1 Effective contouring techniques
      • 3.2.3 Highlighter – liquid, cream or powder?
      • 3.2.3.1 How to apply highlighter for brides
      • 3.3 Eyebrows
      • 3.3.1 Eyebrow grooming basics
      • 3.3.2 Tools and products to fill in different brows
      Module 37: Special Considerations For Weddings & Events
      • 4.1 Photography
      • 4.1.1 Face makeup and photography
      • 4.1.1.1 Foundations that don’t reflect in photos
      • 4.1.1.2 Face shaping with makeup for photos
      • 4.1.2 Eye makeup and photography
      • 4.1.2.1 Shimmer vs. matte in photos?
      • 4.1.2.2 Eye enhancing tips for photography
      • 4.2 Lighting
      • 4.2.1 Makeup for natural lighting
      • 4.2.2 Makeup for artificial lighting
      • 4.2.3 Makeup for stage lighting
      • 4.2.4 Makeup for dim lighting
      • 4.3 Durability
      • 4.3.1 How to prep the skin to help makeup last
      • 4.3.2 Primers
      • 4.3.2.1 Facial primers
      • 4.3.2.2 Eye primers
      • 4.3.2.3 Lip primers
      • 4.3.3 Finishing Sprays
      Module 38: Bridal & Special Occasion Makeup As A Business
      • 5.1Finding clientele
      • 5.1.1 Wedding boards, websites and other resources
      • 5.1.2 The importance of referrals
      • 5.1.3 Creating a portfolio
      • 5.2 Preparing for the big day
      • 5.2.1 How to work with a bride prior to her wedding
      • 5.2.2 Color palette and theme understanding
      • 5.2.3 Consultations and trial runs
      • 5.2.4 Should you charge a deposit?
      • 5.3 Creating your kit
      • 5.3.1 Makeup essentials
      • 5.3.1.1 Kit essentials – face makeup
      • 5.3.1.2 Kit essentials – eye makeup
      • 5.3.1.3 Kit essentials – lip & cheek makeup
      • 5.3.2 Tool essentials
      • 5.3.2.1 Kit essentials – brushes
      • 5.3.2.2 Kit essentials – Tools & Accessories
      • 5.3.2.3 Kit essentials – Applicators & disposables
      • 5.3.3 Hygiene and sterilization basics
      • 5.4 Managing event day
      • 5.4.1 Working with the bridal party
      • 5.4.2 Professionalism during events
      • 5.4.3 Payment
      • 5.5 Growing your business

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