Become a Freelance Makeup Artist

Module 1: Preparation – Before You Start Your Business

• Self-assessment. Are you an entrepreneur?
• Market Research and competition analysis
• Developing, assessing and testing your idea
• Funding – how to finance your business idea
• Availing of help

Module 2: Preparation – Introduction To Marketing

• Income sources and pricing
• Marketing, advertising, promotion
• Building your marketing and sales strategy
• Make full use of technology

Module 3: Setting Up Your Business

• Your business structure
• Business name, brands and intellectual property
• Legislation/regulation/permissions
• Registering the business

Module 4: Running Your Business

• Budgets and cash flow
• Accounting, record keeping and taxes
• Business bank account and online banking
• Arranging finance
• Insurance
• Premises
• Home based business
• Staff, motivation and training

Module 5: Business Plan

• What is a business plan and why do you need one?
• Sections in the business plan
• Access help to write your plan

Module 6: Launching Your Business

• Planning a successful business launch
• Time management and delegation
• Personal development
• Building your business network

Module 7: Marketing

• What is marketing?
• Customers needs and wants
• Marketing research
• Market research: what to look at and where to find it
• Segmentation
• Positioning
• The 4 Ps – Product, Price, Place, Promotion
• Three more Ps – People, Process, Physical environment
• Product development
• Pricing strategy
• Credit and payment terms
• Promotion channels
• How to distribute your products, B2B marketing
• After sales service – handling complaints and returns

Module 8: Your Marketing Plan

• Why have a marketing plan?
• Essential components for a marketing plan
• Sample marketing plan

Module 9: Low Cost Marketing Techniques

• Business image
• Increase your visibility in your community
• Referrals
• Build a mailing list
• Business networking

Module 10: Developing Your Brand

• Brand identity
• Differentiate
• Brand name and logo
• Building your brand personality
• How?
• Believe in your brand and your customers will too

Module 11: Your Website

• Why do you need a website?
• Setting up a website
• Creating good content
• The copy
• Search engine optimisation, SEO
• Website analytics
• Benefits of blogging

Module 12: Social Media And Online Marketing

• What is online marketing?
• The power of social media
• Rules of engagement
• Prepare a social media marketing plan
• Manage your online presence
• How to be likeable on social media
• A picture is worth a thousand words
• Facebook
• LinkedIn
• Google + Business
• Twitter
• Blog
• YouTube
• Pinterest
• Skype
• Email marketing

Module 13: Public Relations And Advertising

• Look for PR opportunities
• Brainstorming
• Writing an effective press release
• Radio/Press interview
• Generate newsworthy ideas
• Advertising

Module 14: Sales

• Sales campaigns
• Your sales pitch
• Lead generation
• Pay per click advertising (PPC) and selling online

Module 15: Considerations To Make When Pricing A Product

• Costs, Profits, and Pricing: How are they Connected?
• When to Should Set the Price Point
• When to Review the Price Point
• Value-Based Pricing
• The Relationship between Product and Price

Module 16: Pricing Your Product

• Market Research for Products
• Cost-Plus Pricing
• Demand Pricing
• Markup Pricing
• Profit Margin and Future Planning

Module 17: Pricing Your Service

• Market Research for Services
• Determining Hourly Rates
• Determining Contract Rates
• Perceived Value vs. Profit Margin

Module 18: Making Pricing Adjustments

• How to Analyze Sales Trends
• When to Make Adjustments to Price Points (and when not to)
• Promotions vs. Price Adjustments
• Increasing Price Graciously

Module 19: Continuing Practices For Price

• Ongoing Market Research
• Maintaining a Profit Analysis System
• Monitoring your Market’s Future

Module 20: Skin Types

• Introduction
• Normal skin
• Combination skin
• Dry skin
• Oily skin
• Sensitive skin
• Determining skin type
• Make-up removal
• Skin care
• Skin care - Video tutorial

Module 21: Contouring

• Introduction
• Skin tones and undertones
• Color correctors
• Contouring, highlighting and strobing
• Contouring techniques - Video tutorial
• Different face shapes and enhancement techniques
• Round face
• Oblong face
• Square face
• Rectangular face
• Triangular face
• Tips and tricks

Module 22: Tools

• Introduction to tools
• Brushes: natural vs. synthetic
• Brush types
• Products

Module 23: Foundations And Corrections

• Introduction
• Correct blemishes - Video tutorial
• Foundations and Corrections - Video tutorial
• Types and textures
• How to choose a Foundation - Video tutorial
• Make-up allergy testing
• Correcting problem skin
• Choosing foundation to suit skin tone
• Color Wheel
• Complementary Colors
• Complementary and Opposite Colors Chart

Module 24: Color

• Introduction
• Identifying the correct color palette
• Personal Color Analysis
  • Winter
  • Autumn
  • Summer
  • Spring
  • Eye color
  • Skin tones
  • Hair tones

Module 25: Eye Makeup

• Introduction
• Applying Eye Make-up to suit Eye Shapes:
  • Monolid eyes
  • Hooded eyes
  • Upturned eyes
  • Downturned eyes
  • Round eyes
  • Almond eyes
  • Sunken eyes
  • Close-set eyes
  • Wide-set eyes

  Module 26: Eyebrow Grooming

  • Introduction
  • Eyebrows in general
  • Corrections for eyebrows
  • Eyebrow make-up - Video tutorial
  • Perfectly defined eyebrows

  Module 27: Lip Makeup

  • Introduction
  • Types of lip products
  • Lip types
  • How to determine lipstick shades
  • Lip make-up – Video tutorial

  Module 28: Makeup Styles

  • Introduction
  • Make-up for daytime
  • Make-up for daytime – Video tutorial
  • Make-up for afternoon
  • Make-up for afternoon – Video tutorial
  • Make-up for evening and parties
  • Make-up for evening and parties – Video tutorial
  • Smoky eyes
  • Smoky eyes – Video tutorial
  • Nude make-up
  • Nude make-up – Video tutorial
  • Bridal make-up
  • Bridal make-up – Video tutorial
  • Make-up for Men
  • Make-up for Men – Video tutorial

  Module 29: False Eyelashes And Eyelash Extensions

  • Introduction
  • Types of false lashes
  • Practical use of false lashes
  • Attaching false eyelashes
  • How to add false eyelashes – Video tutorial
  • Removing false eyelashes
  • Introduction to eyelash extensions
  • Kit required for eyelash extensions
  • Step-by-step attachment of extensions
  • Customer tips
  • Maintenance sessions

  Module 30: Makeup For Different Ages

  • Introduction
  • Women in their 20s
  • Women in their 20s – Video tutorial
  • Women in their 30s
  • Women in their 30s – Video tutorial
  • Women in their 40s
  • Women in their 40s – Video tutorial
  • Women in their 50s
  • Women in their 50s – Video tutorial
  • Women over 60
  • Women over 60 – Video tutorial
  • Make-up mistakes that can age

  Module 31: Health And Safety

  • Introduction
  • Cleaning and hygiene
  • Stocking up
  • Good practices for prevention of infection and contagion

  Module 32: Creating Your Makeup Kit

  • Introduction
  • Personal kit
  • The basic professional kit
  • The complete professional kit
  • Make-up kit – Video tutorial
  • Typical make-up kit pricing
  • Trendimi’s recommended products
    • Preparation products
    • Disposables
    • Tools of the trade
    • Make-up products
    • Make-up brushes

  Module 33: Getting Started

  • Introduction
  • The Importance of having a License
  • Staying on Top of Beauty Trends
  • Getting your Make-up Career off the ground
  • Research before you begin

  Module 34: Face Makeup

  • Preparing the skin
  • 1.1.1 Cleansing
  • 1.1.2 Exfoliating & Toning
  • 1.1.3 Hydrating
  • 1.2 Sunless Tanning
  • 1.2.1 What are the options?
  • 1.2.2 Application best practices
  • 1.3 Face Makeup
  • 1.3.1 Different foundation finishes
  • 1.3.2 Different foundation formulas
  • 1.3.3 Concealer
  • 1.3.4 Powder
  • 1.4 Foundation Application
  • 1.4.1 Brushes – What type to choose?
  • 1.4.2 Sponges – What type to choose?

  Module 35: Eye Makeup

  • 2.1 Defining the eye shape
  • 2.2 Application tips for each eye shape
  • 2.3 Eyeshadow
  • 2.3.1 What are the different eyeshadow finishes?
  • 2.3.2 Warm vs. cool tones
  • 2.3.3 Bridal eyeshadow color palette
  • 2.4 Eyeliner
  • 2.4.1 What are the different types of eyeliner?
  • 2.4.2 Application techniques for each eye shape
  • 2.5 Mascara
  • 2.5.1 Choosing a mascara formula
  • 2.5.2 Mascara wands and their results
  • 2.6 False Lashes
  • 2.6.1 Different last shapes, and how to choose the right one
  • 2.6.2 How to apply false lashes

  Module 36: Lips, Cheeks & Brows

  • 3.1 Lip Products
  • 3.1.1 Lipstick Types
  • 3.1.2 Lip liner – how to apply and use effectively
  • 3.1.3 Lip gloss
  • 3.2 Cheeks
  • 3.2.1 Blush color and application
  • 3.2.2 Bronzer finishes
  • 3.2.2.1 Effective contouring techniques
  • 3.2.3 Highlighter – liquid, cream or powder?
  • 3.2.3.1 How to apply highlighter for brides
  • 3.3 Eyebrows
  • 3.3.1 Eyebrow grooming basics
  • 3.3.2 Tools and products to fill in different brows

  Module 37: Special Considerations For Weddings & Events

  • 4.1 Photography
  • 4.1.1 Face makeup and photography
  • 4.1.1.1 Foundations that don’t reflect in photos
  • 4.1.1.2 Face shaping with makeup for photos
  • 4.1.2 Eye makeup and photography
  • 4.1.2.1 Shimmer vs. matte in photos?
  • 4.1.2.2 Eye enhancing tips for photography
  • 4.2 Lighting
  • 4.2.1 Makeup for natural lighting
  • 4.2.2 Makeup for artificial lighting
  • 4.2.3 Makeup for stage lighting
  • 4.2.4 Makeup for dim lighting
  • 4.3 Durability
  • 4.3.1 How to prep the skin to help makeup last
  • 4.3.2 Primers
  • 4.3.2.1 Facial primers
  • 4.3.2.2 Eye primers
  • 4.3.2.3 Lip primers
  • 4.3.3 Finishing Sprays

  Module 38: Bridal & Special Occasion Makeup As A Business

  • 5.1Finding clientele
  • 5.1.1 Wedding boards, websites and other resources
  • 5.1.2 The importance of referrals
  • 5.1.3 Creating a portfolio
  • 5.2 Preparing for the big day
  • 5.2.1 How to work with a bride prior to her wedding
  • 5.2.2 Color palette and theme understanding
  • 5.2.3 Consultations and trial runs
  • 5.2.4 Should you charge a deposit?
  • 5.3 Creating your kit
  • 5.3.1 Makeup essentials
  • 5.3.1.1 Kit essentials – face makeup
  • 5.3.1.2 Kit essentials – eye makeup
  • 5.3.1.3 Kit essentials – lip & cheek makeup
  • 5.3.2 Tool essentials
  • 5.3.2.1 Kit essentials – brushes
  • 5.3.2.2 Kit essentials – Tools & Accessories
  • 5.3.2.3 Kit essentials – Applicators & disposables
  • 5.3.3 Hygiene and sterilization basics
  • 5.4 Managing event day
  • 5.4.1 Working with the bridal party
  • 5.4.2 Professionalism during events
  • 5.4.3 Payment
  • 5.5 Growing your business