COURSES / BUSINESS

Marketing Your Business

$ 119

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  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 6661 Students Enrolled

ABOUT THIS COURSE

Get noticed in a crowded marketplace. Learn how marketing helps you attract the right clients and boost business


You’ve built your business but now you’ve got to shout about it. Let people know you’re there. Without marketing, even the best business idea in the world will just stand still (and that’s the best-case scenario!).

It takes clever and focused marketing to bring any service or product to the attention of its target audience and show it so favourably that it’s chosen over its competition.

Marketing is a broad term, encompassing many tools and strategies, including:

  • Public relations

  • Advertising

  • Networking

  • Sales

  • Social media

To ensure success for your business, you need a clear, precisely-targeted marketing strategy. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing, so you know how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and added to them.

Throughout the course, we’ll teach you the essential elements to your marketing strategy and how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality.

Get started today and step into the future that’s waiting for you.

WHAT YOU’LL LEARN

The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

Among the subjects you’ll learn are:

  • The tried and trusted principles and theory behind marketing

  • The difference between ‘wants’ and ‘needs’

  • Why market research is important

  • What’s behind pricing your offer

  • What a marketing plan is and how to create one

  • Clever and effective marketing techniques you can implement on a very small budget

  • What makes a brand powerful and how to build yours

  • The importance of your website

  • How to fill your website with great content

  • Maximizing your SEO

  • The power of social media. We can’t emphasise enough how much it can do for your business, and it can be totally cost free

  • Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received and managing your ongoing presence

  • Looking for PR opportunities

  • Generating newsworthy ideas

  • What make a sales campaign successful and why it’s a good marketing tool to inject zest into your bottom line

  • Modern sales ‘pitching’ and generating leads.

 

This is the ideal course for you if:

  • You want to open a business

  • The idea of marketing is overwhelming, and you'd like to get a better grasp on the concept

  • You know a little about marketing, but you'd like to know more

  • You want to make sure that your business thrives!

  • You want to provide marketing solutions for other companies

  • You provide social media campaigns for companies and want to know where it fits in the marketing mix

 

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

To receive certification, you must:

  • Complete every page of the course

  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

Module 1: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products, B2B marketing
  • After sales service – handling complaints and returns
Module 2: Your Marketing Plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 3: Low Cost Marketing Techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 4: Developing Your Brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 5: Your Website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 6: Social Media And Online Marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 7: Public Relations And Advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 8: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

Module 1: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products, B2B marketing
  • After sales service – handling complaints and returns
Module 2: Your Marketing Plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 3: Low Cost Marketing Techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 4: Developing Your Brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 5: Your Website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 6: Social Media And Online Marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 7: Public Relations And Advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 8: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

$ 119

SIGN UP NOW!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 6661 Students Enrolled
SIGN UP NOW!