About

The event management business is booming and it is an ideal time to make the switch or start on a really exciting career. Setting up your own business in this area is a very achievable goal.

As you don’t need premises, products or equipment, your set-up costs would be very low. This complete course will walk you through the whole process from start to finish.

This is a career which gives you:

Independence
Flexibility
The freedom to work to your own agenda

It’s rewarding, fulfilling and stimulating. It allows you to develop creatively and professionally.

Events are everywhere as they are a fun and highly-effective way to promote and celebrate a variety of issues, occasions, and themes. You could be managing events for:

Businesses
Charities
The sporting sector
The political world
Entertainment world
Individuals

It’s a very effective way to:

Grow awareness
Raise funds
Celebrate achievements
Promote sales
Mark personal highlights

Grab the opportunity for an exciting new career by starting our Event Management with Business & Accounting course today.

Do you have good organizational skills? Are you efficient and thorough at seeing a project through? Then you’re half way to being a great event manager.

On their own, though, organizational skills and efficiency aren’t enough. There’s a significant amount of industry specific knowledge and some extra skills in the area of business and financial planning that are essential to have before you start. In this course you’ll learn:

Important principles in event management
Planning events
Different types of events
Tips for successful meetings with clients
How to manage budgets, advice on contracts, booking venues and securing sponsors
How to prepare and present an event proposal
How to prepare a business and marketing plan
Understanding different accounting techniques and which one will suit your business
Controlling and managing expenses as well as tracking sales
Tracking and reporting taxes
How to handle an audit
Building a business from the ground up
Business planning and preparation
Registering and structuring your business
Hiring and motivating staff as well as all the legal requirements
Advice on where to look for funding
Unlock the power of social marketing
PR and advertising
Developing your brand through low-cost marketing techniques

Our course will give you all your need to follow your passion and start an exciting and rewarding business with flare, knowledge and confidence. Take the first step today with Trendimi.

Requirements

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Module 1: Working With Clients

Introduction
Planning and preparing for the meeting
First impressions and presentation
What does your client need?
What comes next? Timeframes
Following up
Event proposal
Contracts and agreements

Module 2: Steps For Planning An Event

Target your goals and audience
Planning the event: date and time
Budget
Venue
Food and beverage
Transportation
Speakers
Timeframes

Module 3: Invitations, Greetings And Dress Code

Invitations and replies
Greetings etiquette and handshake protocol
Dress code

Module 4: Table Manners And Table Settings

Table-seating arrangements
Table settings
Table manners

Module 5: The Event

Last-minute preparations
During the event
Business cards
Evaluating the event
After the event: Keeping up with your clients, partners, and guests

Module 6: What Is Event Management?

What is Event Management?
Role of the Event Manager
Project Management
Strength & Weaknesses of the event management profession (elements of SWOT)
Crisis Management
Planning Your Career

Module 7: Types Of Events

Introduction
Conferences
Meetings
Launch Events
Fashion Shows
Fundraisers
Weddings
Religious Events
Photocalls
Exhibitions
Sport Events
Concerts
Political Events
Anniversaries

Module 8: Beginning Accounting

History of accounting
Why is accounting important?
Decisions you must make
Jargon, or how to speak like an accountant

Module 9: Types Of Accounting

Financial accounting
Management accounting
Tax accounting

Module 10: Making Sense Of Your Accounts

Organization The accounting cycle
Using computers for accounting
How does computerized accounting work?

Module 11: Keeping Inventory And Tracking Sales

Purpose of inventory
Keeping up with inventory
Keeping track of sales
Balancing cash

Module 12: Controlling And Managing Expenses

How to control expenses
Balancing your payroll
Long-term asset acquisitions
Financial liabilities

Module 13: Avoiding Illegal Accounting

Improper accounting procedures
Avoiding shortcuts
Famous accounting scandals

Module 14: Introduction To Bookkeeping

Importance of bookkeeping
Single-entry bookkeeping
Double-entry bookkeeping

Module 15: Proper Bookkeeping

Balancing and testing your book
How to adjust entries
Financial statement preparation
Profit analysis
Liquidity, and how to test it
Why is internal control important?

Module 16: Tracking & Reporting Taxes

What are business taxes?
How to report year-end numbers to the government
Finishing and closing your books

Module 17: Handling An Audit

External auditor
Internal auditor
Cost auditor
Performance audit
Quality audits

Module 18: Preparation – Before You Start Your Business

Self-assessment. Are you an entrepreneur?
Market Research and competition analysis
Developing, assessing and testing your idea
Funding – how to finance your business idea
Availing of help

Module 19: Preparation – Introduction To Marketing

Income sources and pricing
Marketing, advertising, promotion
Building your marketing and sales strategy
Make full use of technology

Module 20: Setting Up Your Business

Your business structure
Business name, brands and intellectual property
Legislation/regulation/permissions
Registering the business

Module 21: Running Your Business

Budgets and cash flow
Accounting, record keeping and taxes
Business bank account and online banking
Arranging finance
Insurance
Premises
Home based business
Staff, motivation and training

Module 22: Business Plan

What is a business plan and why do you need one?
Sections in the business plan
Access help to write your plan

Module 23: Launching Your Business

Planning a successful business launch
Time management and delegation
Personal development
Building your business network

Module 24: Marketing

What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation
Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels
How to distribute your products, B2B marketing
After sales service – handling complaints and returns

Module 25: Your Marketing Plan

Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 26: Low Cost Marketing Techniques

Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking

Module 27: Developing Your Brand

Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too

Module 28: Your Website

Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimization, SEO
Website analytics
Benefits of blogging

Module 29: Social Media And Online Marketing

What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google + Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing

Module 30: Public Relations And Advertising

Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising

Module 31: Sales

Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online

Career

Who is this course for?

Prepared by experienced, successful event planners, this Event Management with Business & Accounting course has been prepared specifically with you in mind.
If you’re an event planner, you can gain the business acumen to successfully run your own company.
Anyone dreaming of working within events will learn all the skills they need to successfully start their career.
Everyone who wants relevant and up-to-date knowledge from today’s events world. You’ll receive valuable advice, practical strategies and industry secrets that will help you to get ahead in the events sector.

How will it help me

There are many lucrative sectors within the event management industry. You could specialize in one or market yourself in a number of areas:

The sporting world – stage testimonial games, pro-am tournaments or mini marathons
The entertainment industry – manage a live music, theater, dance, film or comedy event
The not-for-profit sector – help a worthy cause to raise funds and build widespread awareness with head-turning events or celebrity galas
Style personal, intimate family occasions like religious ceremonies, birthdays or weddings
Event-manage store openings, new product launches or book launches
Organize corporate, political or community events

Career path

After completing this course, you could:

Start your own event planning business
Join the team of an existing event planning and managing company
Be part of a company that creates festivals, theater experiences, weddings, or many other exciting and interesting events
Take your existing event planning job to the next level with your improved skills and abilities

Certification

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org).

When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

On Sale

Event Management with Business & Accounting

4173 Students. ICOES Accredited.

4173 Students.
ICOES Accredited.

- 0%

$99.00

Access this course