About

With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.

Our Instagram For Business class will teach you how to successfully run an Instagram business account to quickly, effectively and economically boost your brand online.

What you will learn?

  • How to gain followers on Instagram and build a successful content strategy
  • Techniques to engage your audience and turn them into your loyal customers
  • How to understand and use the Instagram algorithm 
  • Tips on taking, editing and transforming your photos into clickable posts
  • How to use Instagram ads to maximize your business goals
  • How to create eye-catching Instagram stories and IGTV video content

Requirements

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Module 1: Making The Most Of Your Instagram Profile
  • Meet your tutor, social media manager, and YouTuber, Latasha James
  • How this course will help you unleash the power of Instagram
  • Answering questions about account type: business, personal, or creator
  • Launching your identity with the all-important photo and username
  • Writing the perfect bio
Module 2: Building A Successful Content Strategy
  • Understanding Instagram’s potential for your business
  • Establishing content pillars
  • Which Instagram features are right for you?
  • Content calendars, scheduling tools and posting frequency
  • Instagram engagement strategies
Module 3: Consistent And Eye-catching In-feed Content
  • Essentials of taking great photos for Instagram
  • How to edit and transform your photos
  • Hacking Instagram video strategy
  • Setting up Instagram shopping for profit
  • Algorithm-friendly best practices for managing your feed
Module 4: Unlocking The Power Of Instagram Stories And Igtv
  • Instagram Story strategy
  • The best Instagram Story apps and tools
  • How to create ‘sticky’ Instagram Stories highlights
  • Creating long form video content
  • Smooth publishing to IGTV
Module 5: Measuring Success And Profit
  • Understanding Instagram KPIs
  • Instagram linking strategy
  • Using Instagram Ads to reach and maximize business goals
  • Understanding Instagram Insights
  • Not the end of the learning journey. Where to next?

Career

Who is this course for?

  • Business owners or influencers who want to increase their social media presence and attract new followers
  • Anyone looking to start a career as a social media strategist 
  • Marketing professionals who want to expand their social media skill set

Career path

  • Start a career as a social media manager, specializing in Instagram marketing
  • Become an influencer and grow your audience through Instagram
  • Open your own business and build your customer base from the ground up 
  • Provide additional marketing and content services to your clients

Certification

Your certificate of successful completion will be ready to be downloaded immediately after you finish the course and all you have to do to get it is:

  • Complete every page of the course
  • Pass the exams with a minimum score of 55%

You will also have the option to order a hard copy certificate directly from ICOES. 

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Instagram For Business

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    About

    With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.

    Our Instagram For Business class will teach you how to successfully run an Instagram business account to quickly, effectively and economically boost your brand online.

    What you will learn?

    • How to gain followers on Instagram and build a successful content strategy
    • Techniques to engage your audience and turn them into your loyal customers
    • How to understand and use the Instagram algorithm 
    • Tips on taking, editing and transforming your photos into clickable posts
    • How to use Instagram ads to maximize your business goals
    • How to create eye-catching Instagram stories and IGTV video content

    Requirements

    Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lessons

    Module 1: Making The Most Of Your Instagram Profile
    • Meet your tutor, social media manager, and YouTuber, Latasha James
    • How this course will help you unleash the power of Instagram
    • Answering questions about account type: business, personal, or creator
    • Launching your identity with the all-important photo and username
    • Writing the perfect bio
    Module 2: Building A Successful Content Strategy
    • Understanding Instagram’s potential for your business
    • Establishing content pillars
    • Which Instagram features are right for you?
    • Content calendars, scheduling tools and posting frequency
    • Instagram engagement strategies
    Module 3: Consistent And Eye-catching In-feed Content
    • Essentials of taking great photos for Instagram
    • How to edit and transform your photos
    • Hacking Instagram video strategy
    • Setting up Instagram shopping for profit
    • Algorithm-friendly best practices for managing your feed
    Module 4: Unlocking The Power Of Instagram Stories And Igtv
    • Instagram Story strategy
    • The best Instagram Story apps and tools
    • How to create ‘sticky’ Instagram Stories highlights
    • Creating long form video content
    • Smooth publishing to IGTV
    Module 5: Measuring Success And Profit
    • Understanding Instagram KPIs
    • Instagram linking strategy
    • Using Instagram Ads to reach and maximize business goals
    • Understanding Instagram Insights
    • Not the end of the learning journey. Where to next?

    Career

    Who is this course for?

    • Business owners or influencers who want to increase their social media presence and attract new followers
    • Anyone looking to start a career as a social media strategist 
    • Marketing professionals who want to expand their social media skill set

    Career path

    • Start a career as a social media manager, specializing in Instagram marketing
    • Become an influencer and grow your audience through Instagram
    • Open your own business and build your customer base from the ground up 
    • Provide additional marketing and content services to your clients

    Certification

    Your certificate of successful completion will be ready to be downloaded immediately after you finish the course and all you have to do to get it is:

    • Complete every page of the course
    • Pass the exams with a minimum score of 55%

    You will also have the option to order a hard copy certificate directly from ICOES.