About

Welcome to the world of PR. From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media and viral news, it is more important than ever to be able to manage a brand presence and speak directly to the right audience. A career in PR is a dynamic job in a world that never sleeps. 

All of the wisdom and knowledge compiled in this fully accredited course comes from industry professionals who have been there, done that, and told the story. Learn invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

Become the face of the future of public relations. Get started on the Public Relations course today.

You will learn:

  • The best ways to make friends and contacts
  • How to connect with journalists
  • Why you need a PR strategy
  • The best ways to create a solid strategy
  • All the tools you need to reach the media
  • How to build a media calendar
  • How to build a press kit that creates excitement
  • How to tell the story of your client’s brand
  • How to think like a journalist
  • How to create stories the media will love

Requirements

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Module 1: PR 101: Public Relations And Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists
Module 2: Creating A PR Strategy
  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results
Module 3: PR Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar
Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos
Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

Career

How it will help me

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

The Trendimi PR course gives you the theoretical and practical tools that you need to hit the ground running in PR. The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

Career path

Upon completion of this course, you could:

  • Work in PR, either for an established company or a start-up
  • Build relationships with today’s biggest influencers
  • Get one step closer to starting your own company in the exciting world of PR
  • Grow a real following in the press and online
  • Use your improved skills to gain promotion at your current job
  • Add PR to the skills you offer clients as their marketing consultant or social media specialist
  • Create publicity for charities, good causes, events or your local school
  • Know how to promote your own business to get invaluable media coverage

Certification

To receive certification, you must:

  • Complete every page of the course

  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

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PR - Public Relations

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    About

    Welcome to the world of PR. From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media and viral news, it is more important than ever to be able to manage a brand presence and speak directly to the right audience. A career in PR is a dynamic job in a world that never sleeps. 

    All of the wisdom and knowledge compiled in this fully accredited course comes from industry professionals who have been there, done that, and told the story. Learn invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

    Become the face of the future of public relations. Get started on the Public Relations course today.

    You will learn:

    • The best ways to make friends and contacts
    • How to connect with journalists
    • Why you need a PR strategy
    • The best ways to create a solid strategy
    • All the tools you need to reach the media
    • How to build a media calendar
    • How to build a press kit that creates excitement
    • How to tell the story of your client’s brand
    • How to think like a journalist
    • How to create stories the media will love

    Requirements

    Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lessons

    Module 1: PR 101: Public Relations And Human Relations
    • Introduction to Public Relations
    • Making Friends vs. Making Contacts
    • Connecting with Journalists
    Module 2: Creating A PR Strategy
    • What a PR Strategy Is& Why You Need One
    • Research
    • Setting Goals
    • Speaking to Your Audience
    • Finding and Using the Right Channels
    • Measuring Your Results
    Module 3: PR Tools
    • Tools to Reach the Media
    • Tools to Measure Success
    • Building a Media Calendar
    Module 4: Building Your Press Kit
    • What You Need in Your Press Kit
    • How to Create a Media Release
    • How to Choose Press Photos
    • Compiling an FAQ Sheet
    • A Guide to Including Videos
    Module 5: Creating Your Brand’s Story
    • Storytelling
    • Product, Purpose and Passion
    • How to Think Like a Journalist
    • How to Create Stories the Media Will Love

    Career

    How it will help me

    If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

    The Trendimi PR course gives you the theoretical and practical tools that you need to hit the ground running in PR. The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

    Career path

    Upon completion of this course, you could:

    • Work in PR, either for an established company or a start-up
    • Build relationships with today’s biggest influencers
    • Get one step closer to starting your own company in the exciting world of PR
    • Grow a real following in the press and online
    • Use your improved skills to gain promotion at your current job
    • Add PR to the skills you offer clients as their marketing consultant or social media specialist
    • Create publicity for charities, good causes, events or your local school
    • Know how to promote your own business to get invaluable media coverage

    Certification

    To receive certification, you must:

    • Complete every page of the course

    • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

    If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

    You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

    This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.